One of the aspects of architecture I enjoy the most is conceptual design, as it represents the initial stage of the creative process, where abstract ideas and intangible concepts are transformed into a foundational vision for the project. At this stage, the essence of the design is explored and defined, focusing on its purpose, functionality, and connection to cultural, emotional, and environmental contexts. I find this process particularly fulfilling because it offers unparalleled freedom of exploration, encouraging innovative thinking and the creation of spatial and atmospheric qualities that not only address human needs but also generate meaningful experiences.